What are people doing on the web? Well, as you might expect they’re doing a lot of different things. Panelists for this session were from Nielsen, Yahoo and Harris Interactive.
The obvious point raised in this session was that people will listen to their friends before they’ll listen to a marketer. Talking to someone who actually uses the product and likes it will give someone information they find far more valuable than getting a carefully constructed message from a marketer — even though those messages might be exactly the same.
Take, for instance the example given of a major washing machine manufacturer. In reviewing discussions folks had and feedback given to their web site, one thing kept coming up — cleaning little league uniforms. The company used that information and capitalized on that buzz by doing major sponsorships of little league teams. They’re keeping their brand in the forefront of a population that finds their brand useful and has become passionate about it.
The following URLs were presented as places where one can get more information about what folks are doing on the web right now.
go.hpolsurveys.com/sxsw
harrisinteractive.com
summitseries.yahoo.com
nielsenbuzzmetrics.com
