People hate ads, by and large. We know this — we’ve been trying to determine the best ways to help our clients sell our products, as well as our own challenges trying to sell the magazine.
This panel focused on the different ways advertising will be brought to people. Some ideas are things we’ve discussed — selling the right product to the right customer at the right time. But there are even more subtle ways marketers can bring messages to customers, and the panelists feel that these are the ways of the future.
One of those ways is games. Games are the number 1 online activity outside of basic tasks like e-mail. Games can be developed in infinite ways — a driving game can have changing billboards, for example. The customer is getting what they want, and the advertiser is getting in front of a consumer who is having fun.
Education & promoting positive experiences are going to have a strong influence on consumers purchasing decisions, far more than the traditional sell.
