Not that anyone at work would have visited this site, but this panel was moderated by the guy who created f*ckedcompany.com.
Oh, and not to name-drop, but I was in the elevator with Kelly Goto this morning. Yes, she is famous. In the web world. I didn’t talk to her, though, as I’ve never heard her speak or read her books. I would’ve just been a geek saying “hey, I’ve heard of you!”
Back to the conference.
It can be as much about creating a brand as it is about creating a personality. Again, there’s a heavy focus here on experimentation — that you can bust your ass coming up with a theoretical plan that should theoretically work, but if it fails, you’ve just wasted 3-6 months of your life.
Instead, a more effective route can be the quick & narrowly focused idea. If it works, great, let it evolve or just keep doing it. If it doesn’t work, you’re quickly on to the next thing.
This could be hard to do with the layers of approval inherit in a large company, but I definitely think this is something our division can do well.
It also got me thinking about how I’ve had a personal goal to expand where I surf. I think it’s time to start using some of my acting skills in my day job & come up with some pseudonyms that will help me enter into some communities and work into them.
Also, for those of you wanting to blog, I would suggest you start thinking now of what you want your voice to be. The last thing we want is a mediocre reaction to anything we do — it’s love, and hate, that motivates people to act.
